Sponsorship and Licensing
Building your Brand
Our attorneys have extensive experience in sponsorship and licensing, having advised on some of the most innovative sponsorship programs globally.
We have represented both sponsors and sports teams, advising not only on the legal aspects of the transaction but also ensuring the sponsorship is designed to achieve its goals.
Some of the most influential brands have relied on our advice, including Verizon, Diageo, Unilever, LG, UBS, Subway, Lenovo, and Farmers Insurance. Likewise, sports teams seek our guidance on negotiating and implementing sponsorship programs.
We have closed sponsorship and licensing deals with MLB, MLBPA, NFL, NBA, NASCAR, INDYCAR, NHRA, IMSA, Formula 1, and many of their respective teams.