Sponsorship and Licensing
Building your Brand
Our attorneys have extensive experience in sponsorship and licensing.
We have represented both sponsors and properties, advising not only on the legal aspects of the transaction, but ensuring the sponsorship is designed to achieve its goals.
Some of the most influential sports sponsors have relied on our advice, including Verizon, Diageo, Unilever, LG, UBS, Subway, Lenovo, and Farmer's Insurance. Likewise, sports properties seek our guidance on negotiating and implementing sponsorship programs.