Zirkle Advisors
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  • Wesley A. Zirkle
  • Riley Daniel
Practice Areas
  • Business and Corporate
  • Mergers & Acquisitions
  • Sports & Entertainment
  • Sponsorship & Licensing
  • Motorsports
  • Trademarks
  • Right of Publicity
Blog
Contact Us
Zirkle Advisors
Home
About Us
Our Team
  • Wesley A. Zirkle
  • Riley Daniel
Practice Areas
  • Business and Corporate
  • Mergers & Acquisitions
  • Sports & Entertainment
  • Sponsorship & Licensing
  • Motorsports
  • Trademarks
  • Right of Publicity
Blog
Contact Us
More
  • Home
  • About Us
  • Our Team
    • Wesley A. Zirkle
    • Riley Daniel
  • Practice Areas
    • Business and Corporate
    • Mergers & Acquisitions
    • Sports & Entertainment
    • Sponsorship & Licensing
    • Motorsports
    • Trademarks
    • Right of Publicity
  • Blog
  • Contact Us
  • Home
  • About Us
  • Our Team
    • Wesley A. Zirkle
    • Riley Daniel
  • Practice Areas
    • Business and Corporate
    • Mergers & Acquisitions
    • Sports & Entertainment
    • Sponsorship & Licensing
    • Motorsports
    • Trademarks
    • Right of Publicity
  • Blog
  • Contact Us

Sponsorship and Licensing

Building your Brand

Our attorneys have extensive experience in sponsorship and licensing, having advised on some of the most innovative sponsorship programs globally. 


We have represented both sponsors and sports teams, advising not only on the legal aspects of the transaction but also ensuring the sponsorship is designed to achieve its goals. 


Some of the most influential brands have relied on our advice, including Verizon, Diageo, Unilever, LG, UBS, Subway, Lenovo, and Farmers Insurance. Likewise, sports teams seek our guidance on negotiating and implementing sponsorship programs.


We have closed sponsorship and licensing deals with MLB, MLBPA, NFL, NBA, NASCAR, INDYCAR, NHRA, IMSA, Formula 1, and many of their respective teams.  

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